Seven Steps to Selling Your Home in Any Market

Step 1: Decide how you want to go about selling your Portland home.

• Buy first, then sell? Or sell first?
• Pros and cons of selling it yourself

Step 2: Meet with us.

• Help us understand what is important to you
• Gather information about your home
• Review the completed Sellers’ Homework
• Review our approach to marketing your home
• Review the competitive market analysis
• Understand agency law in Oregon
• Understand the listing documents
• Frequent questions

Step 3: Prepare to market your Portland home

• rketing plan

Step 4: Market your Portland home.

• Marketing directed at Realtors
• Marketing directed at home buyers
• Show and sell your home
• Respond to market feedback

Step 5: Respond to purchase offers.

• Offer, Seller’s Counter-Offer, Buyer’s Counter-Offer
• Key terms and conditions:
  • Purchase price
  • Earnest money deposit, total down payment and financing, including appraisal
  • Closing and possession dates
  • Personal property included and fixtures excluded
  • Inspections and inspection period
  • Any other condition that is important to you
• Disclosures and disclosure objection period
• Negotiation strategies

Step 6: Manage the sale through the closing process.

• Escrow & Title
• What is title insurance?
• Who pays the closing costs?
• Buyers’ financing
• Buyers' inspections
• Negotiate and complete reasonable repairs
• Forward mail, transfer utilities and other accounts

Step 7: Move!